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Cryptos Unite! Lock down those iPad patient data leaks!
You know all those shiny iPads in the hands of doctors? The ones that are used during office visits, replacing the old paper charts? Now that doctors are embracing Electronic Health Records and working...
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When the right platform presents itself, jump on and go!
The PC and then the Internet technology revolutions disrupted nearly every industry. Sectors like travel, bookstores, and even mapmaking were turned on their heads. But one industry has been impervious...
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Deeper Relationships in Pharma: The “Give To Get” Side of Marketing, Part II
Recently I wrote about the idea of “Give To Get” marketing, the premise that you need to give value to your prospective customers before you ask them for their business. To further reinforce this...
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Three Key Strategies to Drive Better Patient Care
When it comes to health technology and new mobile apps, we often jump right into a discussion about cool features and social media. But the real question should be impact. What positive impact are we...
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Good patient data is not always meaningful patient data
I’ve been thinking recently about some of the newer sources of health data, namely patient-generated data. My working headline is something like “Good patient data is not always meaningful patient...
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What will make Patient Data Meaningful to Patients and Physicians?
In my last blog posting I noted that the thousands of health apps available today are beginning to generate good, accurate patient data. But just because the data is accurate doesn’t mean it’s...
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The Touch of an Imerman Angel.
The phone rings. It’s your doctor with the biopsy results and the news isn’t good. Cancer. Just the word itself takes your breath away. You feel dizzy. Amidst swirling emotions of fear and uncertainty,...
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Creating Pharma(x)
Mention change in the pharma industry today and you’ll get raised eyebrows along with a sarcastic alliterative remark suggesting you must be Sherlock Holmes… No, the question is not whether change is...
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